"Writing for Social Media" Course

Social media training for businesses with a story to tell.

Our Courses are Customized for Your Team.

Does your team know how to ensure that their social media posts boost credibility and drive traffic? A social media training workshop for business is so important to ensure your team knows what to post and how to hold their audience’s attention. Our customized social media training workshop teaches your team how to write effective social media posts that are both effective and engaging.

Course Description

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Choose How to Take the Course:

Onsite
Virtual

In our instructor-led, customized onsite workshop, "Writing for Social Media," your team will learn strategies to write social media posts that meet readers’ needs, highlight your company, and achieve the right balance. The onsite courses are hosted at your facility and offered in one-, two-, or three-day sessions.

Learn more about onsite training here.

Course Objectives:

Define social media and its various formats
Determine purpose when choosing which social media to use and how to use it
Use social media to promote your products, services, events, blog posts, and/or website
Discover and use the “circle of social media”
Answer W5 (who, what, where, when, and why) before you write social media content

In our instructor-led, customized virtual workshop, your team will learn strategies to write social media posts that meet readers’ needs, highlight your company, and achieve the right balance. These virtual sessions are offered in one-, two-, or three-hour sessions over time.

Learn more about virtual training here.

Course Objectives:

Define social media and its various formats
Determine purpose when choosing which social media to use and how to use it
Use social media to promote your products, services, events, blog posts, and/or website
Discover and use the “circle of social media”
Answer W5 (who, what, where, when, and why) before you write social media content

I'm glad I took the course. Every module was packed with useful, helpful information that I am able to apply in my work.

Jonathan M.
- Verified Course Attendee

What To Expect

Before the Course

A deep dive by our analysts into your team’s documents
A customized proposal that outlines the topics we propose to cover based on this analysis
A discovery/planning call to ensure that our plan meets your vision
Pre- and post-class assessment (depending on the package you choose)

During the Course

In-class exercises that give participants opportunities to apply concepts
Breakout sessions in which participants work collaboratively to apply concepts and solve writing problems
Examples of your team’s rewritten workplace samples to illustrate concepts
Real-time feedback from the instructor on breakouts
Micro-learning sessions
Socratic discussion
Opportunities for participants to ask questions

After the course

Depending which option you choose, your team can expect:

Scores on their’ post-class assessment
Access to our digital library, which includes short videos, quizzes, and other resources
Access to Option 1 of one of our online courses
Office hours, so that participants can meet with the instructor, share work, and get personalized feedback
Forums, which is a chat room that participants can use to ask questions and get answers from our team of writing professionals
Personalized coaching and feedback

Why Improve Your Team's Social Media Writing Skills?

Having strong technical writing skills is crucial. In our social media writing training, your team will learn technical strategies to communicate impactful stories on social media that readers can easily understand and engage with.

Clearer, Goal Driven Posts

Your team will learn how to include just the right amount of detail, avoid verbosity, and use strategies to guide readers to the appropriate conclusion.